Programmatic Ad Platforms With Unique AdTech Features

Every consumer demands hyper-personalization. Marketers and advertisers are burdened with creating tailored content and experiences for each of their consumers and prospects. Programmatic adtech helps target mass consumers by creating unique and custom experiences.

Programmatic advertising that helps you reach multiple audiences with unique messaging simultaneously enables advanced targeting through custom ad formats. With these platforms at work, you can easily create automated ad campaigns and deliver personalized, large-scale experiences. But not all programmatic ad platforms are created equal. Each one comes with its unique abilities. Let’s talk about platforms that come with special AdTech features:

MediaMath

If end-to-end campaign management is what you are looking for, MediaMath is a perfect ad partner. It is an omnichannel programmatic marketing platform that helps marketers and advertisers in many ways. The platform’s DMP enables marketers to integrate data from first— and third-party sources and allows segmentation before activating them. Advertisers can also connect with their valuable audience using the platform’s Audience feature. MediaMath’s DSP takes care of your ad campaigns that include multiple channels, such as mobile, audio, video, native, display, and DOOH (digital out of home) ads.

Kedet

Kedet is a DSP and a leading programmatic advertising tool bringing a host of advertising technologies under one roof. From display, native, social, digital out-of-home, over-the-top, in-app, to travel and more, Kedet can help you create and share ads across multiple platforms. Kedet helps in optimizing the ad budget by helping advertisers focus their spending based on ad performances. The platform delivers a unique and scaled view of your digital ads inventory.

Adobe Cloud

The next in the list is Adobe Advertising Cloud, which is a cross-channel platform helping customers plan, buy, manage, measure, analyze, and optimize their advertising campaigns. The main advantage of using this platform is that it is natively integrated with Adobe Analytics to provide powerful data insights and automated creative customization for sophisticated advertising. With the help of this tool, you can unify and automate all screens, media, data, and creativity at scale.

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Publift

It is a programmatic advertising platform that helps creators and brands monetize their websites. The primary advantage of using Publift is that it is a Google-certified publishing partner. The platform’s expertise and track record are recognized and vetted by Google itself. Publift works well in optimizing revenue for brands by using advanced technologies and strategies with a core focus on web vitals and user experience. It offers personalized support, ensures transparency, and establishes trust with your clients.

AdRoll

Convert your shoppers into loyal customers with AdRoll, a robust programmatic ad platform for modern-day marketers and advertisers. Whether you want to boost your brand awareness, generate more sales, or improve customer loyalty, the platform helps you track and improve your programmatic ad campaigns. It comes with an interactive digital dashboard. The platform suits e-commerce businesses to grow their revenue and refine marketing strategies.

SmartyAds

SmartyAds’ DSP platform lets you convert your prospects into customers. With the help of SmartyAds, marketers and advertisers can effectively engage existing customers and address new ones through display, native, video, CTV, audio, and DOOH. Some notable features of the platform include auto-resizing ads for omnichannel and automatic CPM optimization. It maintains ad quality and brand safety as it has a strong collaboration with traffic safety providers, such as Pixalate.

Google Ad Manager

Google Ad Manager is one of the leading programmatic ad platforms for publishers. The platform enables advertisers to manage their ad operations and maximize impact from each of the ads published. It also allows its clients to control various Google Ads client records from one place, offers fascinating ad experiences anywhere, and optimizes the platform to drive additional ad income.

Xandr

Xandr operates on a cloud-based platform, helping advertisers and publishers to buy, manage, and measure digital audio ads and connected TV. It serves over 250 billion ad impressions per day. The key features and capabilities of the platform include real-time bidding, private marketplaces, cross- screen reach, analytics, header bidding, and advanced TV advertising. It is a comprehensive suite of tools designed to streamline and optimize the overall ad experience.

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Ad technology is a growing arena; programmatic ad platforms are built with advanced capabilities that enable advertisers and publishers to tweak their ads as per their demands and the preferences of the customers. These advanced ad technologies help advertisers publish ads across platforms and target more users.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.