With Amazon set to scale its CTV offering, to understanding how attention measurement is changing in modern marketing; there’s a lot of martech highlights to catch up on; grab the latest in this week’s martech highlights by MarTechSeries:
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Marketing and Marketing Tech Quote-of-the-Week!
A big myth is that retail media is just about sponsored product listings or bottom-funnel tactics. While that was true early on, today retail media spans a wider funnel, from awareness to conversion, and through channels like video, display and even in-store digital. If you believe that exposure to your product and message compounds over time, then you have to believe that bottom-funnel tactics help brand, and brand-level tactics help sales. The trick is to build measurement and models that capture the influence we all know is happening.
-Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo
Top MarTech News of The Week – 30th June to 4th July, 2025
- Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale
- DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap
- Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling
- Cloudflare Just Changed How AI Crawlers Scrape the Internet-at-Large; Permission-Based Approach Makes Way for A New Business Model
- Grammarly to Acquire Superhuman to Accelerate Its AI Productivity Platform
Top MarTech Articles on Search Trends, Web Traffic Norms, AI in Marketing and more!
- Tech Limitations And Lagging Loyalty Programs
- Identity Beyond the IP – How Today’s Marketers Are Getting Creative to Resolve Web Traffic
- Martech for the Visually Fluent Marketer
- Top Trends Affecting Search Ranks For Brands Today
- Martech for Machines: Preparing Your Brand for a World Where AI Is the Buyer
- Signal-First Marketing: Why Modern Martech Needs To Listen Before It Acts?
- Optimizing AI and Automation in Marketing: Strategies to Prevent Budget Wastage and Maximize ROI
MarTech Q&A of The Week
On one hand, gaming is an incredible ground for marketers to reach basically everyone, but on the other hand, it poses a big challenge in curation and real understanding of which game is the most relevant or how to target the right users within these games. Games, and especially mobile casual games, are unusually not built on user registrations and collection of data, as they rightfully want to keep their experience easy and fast for the users, but that poses a lot of challenges for brands who are used to knowing a lot about the users from other channels.
–Liat Barer, Chief Product Officer @ Odeeo
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here:
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense
