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Audience Data

The Latest MarTech News about Audience Data Covering Marketing Analytics, Marketing Attribution, Data Visualization and B2B Data Management Platforms as part of Marketing Analytics and Marketing Attribution.

Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024
Audience Data

Samba TV’s State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024

Globe Newswire -
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Nielsen Expands National Out-Of-Home Panel, Bringing Coverage to 100%* Of u.s. TV Households
Analytics

Nielsen Expands National Out-Of-Home Panel, Bringing Coverage to 100%* Of u.s. TV Households

PRNewswire -
0
DrivenIQ Sponsors IAB Annual Leadership Meeting, Championing Innovations in Data Privacy and Audience Technology
Audience Data

DrivenIQ Sponsors IAB Annual Leadership Meeting, Championing Innovations in Data Privacy and Audience Technology

prweb -
0
Comscore-and-Nexstar-Reach-Multi-Year-Agreement-for-Linear-and-Cross-Platform-Audience-Measurement
Audience Data

Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement

Globe Newswire -
0
Picnic Launches Inventory Intelligence Tool To Drive A More User-Friendly Ad-Funded Web
Advertising Trends

Picnic Launches Inventory Intelligence Tool To Drive A More User-Friendly Ad-Funded Web

MTS Staff Writer -
0
PandaFantasy invites fans to monetize their sports knowledge by using the first fantasy stock market for sports
Audience Data

ElementalTV Launches VISTA at CES 2024: A Revolutionary Audience Activation Platform for CTV Publishers

PRNewswire -
0
Dstillery Releases Audience Brief Genius, A Free Tool Built on OpenAI That Instantly Transforms Audience Briefs into Audience Recommendations
AI/ML

Dstillery Releases Audience Brief Genius, A Free Tool Built on OpenAI That Instantly Transforms Audience Briefs into Audience Recommendations

PRNewswire -
0
Anura and Webbula Announce Strategic Partnership to Combat Digital Ad Fraud
Audience Data

DrivenIQ Announces Strategic Partnership with Ermes, Revolutionizing Media Campaigns with Advanced AudienceID Technology

prweb -
0
Vimeo-Marketing-launches-to-give-marketers-an-integrated-toolset-for-enabling-audience-engagement-and-supporting-business-growth
Audience Data

Vimeo Marketing Launches to Give Marketers an Integrated Toolset for Enabling Audience Engagement and Supporting Business Growth

Globe Newswire -
0
Fyllo Named Inc. Power Partner
Audience Data

Fyllo Named Inc. Power Partner

Globe Newswire -
0
UserTesting-Adds-a-New-Niche-Audience-Recruitment-Feature-to-Help-Teams-Capture-Critical-Insights-from-Unique-and-Hard-to-Reach-Audiences
Audience Data

UserTesting Adds a New Niche Audience Recruitment Feature to Help Teams Capture Critical Insights from Unique and Hard-to-Reach Audiences

Business Wire -
0
The Biggest Influencer Marketing Gaffes and How to Address Them
AI/ML

The Biggest Influencer Marketing Gaffes and How to Address Them

Gary Zucker -
0
Inuvo-Releases-Version-2.0-of-the-AI-Powered-Audience-Discovery-Portal
AI/ML

Inuvo Releases Version 2.0 of the AI-Powered Audience Discovery Portal

Globe Newswire -
0
Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location
Advertising Trends

Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

MTS Staff Writer -
0
Seedtag Appoints Kartal Goksel as Chief Technology Officer
Audience Data

Seedtag’s New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data

PRNewswire -
0
Dentsu-and-VideoAmp-Announce-Industry-First-Activation_-Guaranteeing-Advanced-Audience-Buys-Across-Seven-Major-Media-Publishers
Audience Data

Dentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across Seven Major Media Publishers

Business Wire -
0
Four Fundamentals That B2B Tech Marketers Need to Keep in Mind in a Budget Conscious Market
Audience Data

Four Fundamentals That B2B Tech Marketers Need to Keep in Mind in a Budget Conscious Market

Paroma Sen -
0
MarTech Interview with Kris Blackmon, Head of Channel Communities at Zift Solutions
AI/ML

MarTech Interview with Kris Blackmon, Head of Channel Communities at Zift Solutions

Paroma Sen -
0
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