ON24, a leading intelligent engagement platform for B2B sales and marketing, announced a strategic partnership with Performars, a specialist in Revenue Operations (RevOps), CRM consulting, and digital growth enablement. The collaboration is driving ON24’s continued expansion into the high-growth markets of South Korea and Taiwan, enabling local enterprises to drive revenue by capturing, converting and scaling first-party digital customer engagement.

Through this partnership, ON24’s Intelligent Engagement Platform is united with Performars’ localized market expertise and end-to-end execution capabilities to deliver compelling, high-impact digital experiences. Together, ON24 and Performars are enabling companies across the life sciences, IT, finance, and electronics sectors to launch webinars and virtual events that generate qualified pipeline, deepen customer relationships, and accelerate revenue conversion.

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“Our partnership with Performars is a strategic accelerator for our growth in the APAC region,” said Daniel Harrison, Vice President and Managing Director of ON24, APAC & Japan. “Performars brings deep local market knowledge and executional strength that complements our APAC growth strategies. Together, we’re enabling businesses in Korea and Taiwan to transform how they engage prospects and customers, delivering personalised engagement experiences that drive business impact and results.”

Performars, a HubSpot Diamond partner and recognized leader in digital sales transformation across Asia, will offer ON24 clients a comprehensive suite of services—from webinar and virtual event experiences to post-event content, performance analytics and sales automation. With operations in Korea, Taiwan, and the U.S., Performars is uniquely positioned to bring ON24’s Intelligent Engagement Platform to regional enterprises.

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“ON24 is a global leader in intelligent, AI-driven digital engagement,” said Jake Nobler, Sales Director at Performars. “This partnership allows us to help more organizations in Korea and Taiwan harness the full potential of first-party customer engagement and events driving growth locally and on a global scale. We’re excited to deliver impactful experiences that multiply reach, engagement, and revenue.”

The two companies will jointly launch strategic marketing campaigns starting July 2025, including a series of digital events tailored to the life sciences, IT, and financial services industries. These campaigns will showcase successful customer use cases and introduce ON24’s Intelligent Engagement Platform and AI-Powered Analytics and Content Engine (ACE) solution to a broader regional audience.